Update: Charlie Sheen Files Applications to Trademark Two More Catch Phrases
Sheenius and Masheen are two more marks Charlie Sheen’s company, “Hyro-Gliff” applied for last month. with the U.S. Patent and Trademark Office. These join the dozens of other catchphrase the company has applied for in the past 3 months.
All of Sheen’s applications were filed as “intent-to-use,” meaning that Sheen must show that he used these marks on the wide range of goods and services he applied for in commerce. Sheen initially has six months to file a “Statement of Use” after the Trademark Examiner looks over the mark and decides whether the mark conflicts with one already registered, is descriptive of the good or services, or is a generic name for the goods and services. If the examiner decides that the mark is registerable, he or she will issue a “Notice of Allowance., ” which will officially start the six month countdown. If Sheen hasn’t used the mark in commerce in six months, he can apply for an extention, where he can get another six months to use the mark. These extentsions can be applied for a combined intent-to-use time of up to three years.
Note: The USPTO adds a “pseudomark” field to application if an examiner thinks that the mark is a mispelling of a word. It helps individuals who are searching for similar marks in the TESS database. For the “sheenius” mark, the psuedomark is “She Genius,” which is ironic considering Sheen’s relationship debacles.