Relatively New Anti-Piracy PSA: Another Analogy Comparison of Piracy to Stealing Cars or an Effective Message?
Submitted by Eric Perrott on May 14, 2011 – 8:37 AM5 Comments
You wouldn’t steal a car. Then why would you steal a movie? We all remember that famous PSA that ran on TV and before movies in the theater. Is the above PSA, sponsored by ICE, round 2? Or does it relay a different message? The IPBrief welcomes your comments!
According to a recent discussion at the Intellectual Property Breakfast in Washington, DC, Operation In Our Sites is now either adding links to the above PSA or in some cases actually embedding it into the seizure notice on seized domain names.
What are your thoughts? Does this new PSA, which makes a teenager decide between a free movie and a woman losing her job effective? Is the humor apparent enough to make the point? We would love to hear your thoughts.
I have a hard time buying the argument that pirated movies will cost anyone a job. Bootleg movies are common in a lot of places like China, Hong Kong, Nigeria, and India, but movies still get made there. Of course, their budgets aren't nearly as big, so maybe the PSA just means that movie makers won't have as much money to use and consequently won't be able to hire as many people. But couldn't movie producers just pay the high-end employees (i.e. actors) less or use less well-known actors and use the money saved there to pay for all the crew they need? I could be wrong here, but I think the PSA is trying to find a more sympathetic face for the movie industry with the lowly sound technician instead of millionaire executives or actors.
PSA's like this are about as effective as those against underage drinking. Even if made aware of the illegality and possible harm of breaking the law, people will still do what they want if: the enforcement of the law is lax enough, the prohibited behavior intuitively feels right to them, or the logic of the law doesn't make sense to them.
And I'll finish with a link to another anti-piracy PSA that I've found in my travels. Enjoy. http://www.youtube.com/watch?v=C2HsyD4FJHQ
Piracy is a balancing force is media today making the producing entities make their content good enough to buy for those who have the means and knowledge to pirate the content. Another good way to look at it is it's not actually illegal to download movies music and games in Canada simply for the reason that the person downloading them is not profitting from the download in any way the domains that get shut down are those charging for hosting services of the content with peer to peer downloads this almost entirely removes this problem. The sites specifically state cleary they do not condone the unauthorized access or download of copyrighted materials and is up to the user to download the files only if they already own the content and need a digital back up essentially removing all legal responsibility for content.
Pirating is only illegal if you sell to your friends and or bootleg copies to sell here in Canada and thats the way it should be everywhere else. These people arent losing their jobs because you wont buy their content because they cannot hire people without already having the money and knowledge that they will make money off the production. To suggest pirating hurts the job infrastructure of media is to suggest no quality control. If I download a terrible copy of a movie to see if I like it 1/2 the time I will purchase a copy rather than wasting 5-10 dollars to rent a movie thats terrible i put my money in the pockets of content that deserves it.
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