Is that a Mercedes? No, it is a Hyundai in Sheep’s Clothing.
I drive a Saturn coupe that sports a very awkward, outdated trend: three doors. If the number of doors confuses you, don’t feel bad, you’re not the only one. This means I am always on the lookout for my next “dream car.” Last week, I was admiring other cars on my daily commute when I found it. My dream car. It was a beautiful, sleek, stylish Mercedes….I pulled up closer and looked again…wait… no….is that a…..Hyundai!? I hope I am not the only person who has been caught off guard by how much a new Hyundai looks like a new Mercedes, as this has certainly not always been the case.
Since 1999, the Korean carmaker has grown faster than any other major automaker, and has been gradually implementing a new image for their car trying to compete with cars like Toyota’s Avalon, Nissan’s Maxima, and Ford’s 500. Hyundai’s goal is to make a car that is just as luxurious as its competitor’s, but several thousand dollars cheaper. But it seems that these new Hyundai models have actually succeeded in stepping on the toes of the luxury brand carmakers, such as Mercedes. Hyundai is offering a car that can be confused for a Mercedes, but is at least half the price. Given how similar the vehicles look, how long it will take before Mercedes brings a potential trade dress infringement case?